/ Lean

4 Common Misconceptions About “Lean Startup”

Since the appearance of The Lean Startup by Eric Reis, “lean” approaches have taken off like wildfire. As the name implies, “lean” is about reducing waste. In the case of Lean Startup it’s specifically about reducing waste in business innovation.

/ Lean

4 Common Misconceptions About “Lean Startup”

Since the appearance of The Lean Startup by Eric Reis, “lean” approaches have taken off like wildfire. As the name implies, “lean” is about reducing waste. In the case of Lean Startup it’s specifically about reducing waste in business innovation.

RITE: Testing and Stakeholder Engagement

Usability testing has become standard fare for most serious web and software development efforts over the last decade or two. The overall intent of testing is to reduce the risk of finding usability errors after product is launched. The typical “over-the-shoulder” method

RITE: Testing and Stakeholder Engagement

Usability testing has become standard fare for most serious web and software development efforts over the last decade or two. The overall intent of testing is to reduce the risk of finding usability errors after product is launched. The typical “over-the-shoulder” method

Companies Must Become Publishers

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger formulated their 95 theses into what became the Cluetrain Manifesto, which was then published as a book in 2000. [1] The Manifesto pointed to new global marketplace, where markets are seen as

Companies Must Become Publishers

In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger formulated their 95 theses into what became the Cluetrain Manifesto, which was then published as a book in 2000. [1] The Manifesto pointed to new global marketplace, where markets are seen as

Vision Videos: Theories of a Believable Future

We can’t see the future, yet we’re forced keep up with change at an ever-increasing rate. To guide their decisions, businesses develop visions about the world as it will be, or a theories of a believable future. As Clayton Christensen

Vision Videos: Theories of a Believable Future

We can’t see the future, yet we’re forced keep up with change at an ever-increasing rate. To guide their decisions, businesses develop visions about the world as it will be, or a theories of a believable future. As Clayton Christensen

User Experience Shape – Designing For Engagement

In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more important, it’s the way that

User Experience Shape – Designing For Engagement

In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more important, it’s the way that

Balancing Value with Alignment Diagrams

I’m proud to be publishing a short article on alignment diagrams in Touchpoint: The Journal of Service Design (vol 4, no. 3, pp. 70-73) called “Balancing Value with Alignment Diagrams.” Touchpoint isn’t available online, but you can download the PDF

Balancing Value with Alignment Diagrams

I’m proud to be publishing a short article on alignment diagrams in Touchpoint: The Journal of Service Design (vol 4, no. 3, pp. 70-73) called “Balancing Value with Alignment Diagrams.” Touchpoint isn’t available online, but you can download the PDF

Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of

Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of