The Jobs to be Done (JTBD) Playbook is a practical guide to finding human-centered opportunities for growth across your organization — from strategy and product innovation to design and development to sales and marketing.
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The context of business has changed. Consumers have real power: they can
research company backgrounds, compare ratings, and find alternatives with a
simple tap. Traditional management approaches favoring operational efficiency
and maximizing short-term profit don’t suffice.
Instead, organizations need to find opportunities for growth from their markets.
But despite this new customer-centric imperative, many struggle to shift
mindsets.
Jobs to be done (JTBD) helps. Through consistent language and structured
techniques, JTBD allows organizations to turn customer insight into action.
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Praise for the JTBD Playbook
“Jim is a true practitioner who is an expert in both design and applying jobs to be done
to product problems. As such, this book holds a rare value: it’s fueled by practicality but steeped in solid theory as well.” —Des Traynor, co-founder of Intercom
“This book peels back the obfuscation that often surrounds jobs to be done and provides a practical primer that connects JTBD methodology with the foundations of user experience practice.” —Peter Merholz, design management consultant and co-author of Org Design for Design Orgs
EXPERIENCING INFORMATION 