Category Archives: Strategy
Strategy Blueprint
Strategy is hard to define precisely. It gets conflated with analysis and with planning. Neither of these are strategy. At is core, strategy is about how you’ll overcome the challenges you face to reach a desired position. The Strategy Blueprint is a simple tool that let’s you and your team discover and design a strategy.
Strategy Blueprint
Strategy is hard to define precisely. It gets conflated with analysis and with planning. Neither of these are strategy. At is core, strategy is about how you’ll overcome the challenges you face to reach a desired position. The Strategy Blueprint is a simple tool that let’s you and your team discover and design a strategy.
UX Strategy Blueprint
How do we consistently create UX strategy? Tough question. Part of the problem is in the fuzziness of the term “strategy” itself. Many people blur it with detailed planning. Others consider strategy to be in-depth investigation, such as market research
UX Strategy Blueprint
How do we consistently create UX strategy? Tough question. Part of the problem is in the fuzziness of the term “strategy” itself. Many people blur it with detailed planning. Others consider strategy to be in-depth investigation, such as market research
Resources on UX Strategy
Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite
Resources on UX Strategy
Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite
Principles of Alignment Diagrams
I frequently get asked about a specific technique for creating alignment diagrams. It’s important to keep in mind that alignment diagrams aren’t a single document type, rather a class of maps that seek to visually represent and coordinate various aspects of
Principles of Alignment Diagrams
I frequently get asked about a specific technique for creating alignment diagrams. It’s important to keep in mind that alignment diagrams aren’t a single document type, rather a class of maps that seek to visually represent and coordinate various aspects of
Top 5 Posts in 2011 on Experiencing Information
Here is a list of my top posts in 2011, in order of the number of views each became. #1. …On Communicating Strategy for Design 19 June 2011 I’m really happy this came at the top of the list because it
Top 5 Posts in 2011 on Experiencing Information
Here is a list of my top posts in 2011, in order of the number of views each became. #1. …On Communicating Strategy for Design 19 June 2011 I’m really happy this came at the top of the list because it
Business Model Design: Disruption Case Study
I’ve been working with Alexanders Osterwalder’s approach to business model generation via the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But
Business Model Design: Disruption Case Study
I’ve been working with Alexanders Osterwalder’s approach to business model generation via the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But
Business Model Canvas: A Type Of Alignment Diagram
In my presentation at Euro IA 2010 in Paris, I proposed the term “alignment diagrams” to refer to the class of documents currently found in design practice that do a similar thing: they visually align multiple facets of customer behavior
Business Model Canvas: A Type Of Alignment Diagram
In my presentation at Euro IA 2010 in Paris, I proposed the term “alignment diagrams” to refer to the class of documents currently found in design practice that do a similar thing: they visually align multiple facets of customer behavior
…On Communicating Strategy for Design
Before getting into how to communicate design strategy, let’s briefly look at what “strategy” is. A good place to start is Michael Porter’s landmark article “What Is Strategy.” He writes: Competitive strategy is about being different. It means deliberately choosing
…On Communicating Strategy for Design
Before getting into how to communicate design strategy, let’s briefly look at what “strategy” is. A good place to start is Michael Porter’s landmark article “What Is Strategy.” He writes: Competitive strategy is about being different. It means deliberately choosing
Locating Value with Alignment Diagrams
Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and
Locating Value with Alignment Diagrams
Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and
Experience Strategy @ Johnny Holland
I previously reviewed Subject To Change on this blog. In reviewing the book with the UX book club, Steve Baty offers a good summary of experience stragtegy in a recent article on Johnny Holland. Here’s Steve’s definition: An experience strategy
Experience Strategy @ Johnny Holland
I previously reviewed Subject To Change on this blog. In reviewing the book with the UX book club, Steve Baty offers a good summary of experience stragtegy in a recent article on Johnny Holland. Here’s Steve’s definition: An experience strategy
Ethnography and Strategy – HBR.org Article
Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding
Ethnography and Strategy – HBR.org Article
Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding
EXPERIENCING INFORMATION 