Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of

Who Do You Want Your Customers To Become?

In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Master Mobile Navigation – Position Is Everything

I was very fortunate to have standards expert Aaron Gustafson as a techical reviewer of my book, Designing Web Navigation. He recently ran a piece in .NET magazine called “Master Mobile Navigation,” and he asked me to contribute a sidebar

Master Mobile Navigation – Position Is Everything

I was very fortunate to have standards expert Aaron Gustafson as a techical reviewer of my book, Designing Web Navigation. He recently ran a piece in .NET magazine called “Master Mobile Navigation,” and he asked me to contribute a sidebar

Example Project Canvas

I previously introduced the Project Canvas, a tool to help define design projects. It was also presented as a poster session at the Euro IA 2012 conference in Rome. In preparation for that event, I created a filled-out version of

Example Project Canvas

I previously introduced the Project Canvas, a tool to help define design projects. It was also presented as a poster session at the Euro IA 2012 conference in Rome. In preparation for that event, I created a filled-out version of

5 Levers of Behavior Change

In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To

5 Levers of Behavior Change

In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To

Human Factors in Innovation: Designing for Adoption

UX Brighton 2012 was a fantastically brilliant event. I was truly honored to share the stage with a first-class line-up of speakers: Alex Wright, Mark Backler, Guy Smith-Ferrier, Ben Bashford, Sriram Subramanian, Mike Kuniavsky and Karl Fast. Wow. The theme

Human Factors in Innovation: Designing for Adoption

UX Brighton 2012 was a fantastically brilliant event. I was truly honored to share the stage with a first-class line-up of speakers: Alex Wright, Mark Backler, Guy Smith-Ferrier, Ben Bashford, Sriram Subramanian, Mike Kuniavsky and Karl Fast. Wow. The theme

The Project Canvas

Defining a project in its earliest stages is like hitting a golf ball: if the face of your club is slightly tilted , you’ll end up slicing the ball as it travels down the green. Likewise, small miscalculations at the

The Project Canvas

Defining a project in its earliest stages is like hitting a golf ball: if the face of your club is slightly tilted , you’ll end up slicing the ball as it travels down the green. Likewise, small miscalculations at the

Incremental Innovation Is Underrated

In a previous post, I show that not all innovation is the same. By putting innovation on a two-dimensional matrix, different types emerge — from incremental to game changers. This isn’t new per se, but it does help locate initiatives

Incremental Innovation Is Underrated

In a previous post, I show that not all innovation is the same. By putting innovation on a two-dimensional matrix, different types emerge — from incremental to game changers. This isn’t new per se, but it does help locate initiatives

The First Responsive Design Website: Audi (circa 2002)

“Developing fixed-size Web pages is a fundamentally flawed practice. Not only does it result in Web pages that remain at a constant size regardless of the user’s browser size, but it fails to take advantage of the medium’s flexibility. …

The First Responsive Design Website: Audi (circa 2002)

“Developing fixed-size Web pages is a fundamentally flawed practice. Not only does it result in Web pages that remain at a constant size regardless of the user’s browser size, but it fails to take advantage of the medium’s flexibility. …

Clarifying Innovation: Four Zones of Innovation

“Innovation” is a tricky word to define: it means different things to different people. A recent article in the Wall Street Journal entitled “You Call That Innovation?” provides a solid review of the use of the word “innovation” in business contexts.

Clarifying Innovation: Four Zones of Innovation

“Innovation” is a tricky word to define: it means different things to different people. A recent article in the Wall Street Journal entitled “You Call That Innovation?” provides a solid review of the use of the word “innovation” in business contexts.

Cross Channel Design With Alignment Diagrams

Alignment diagrams are a class of documents that reveal the touchpoints between a customer and a business. Examples of alignment diagrams include customer journey maps, experience maps and service blueprints, among others. As I’ve written about previously, locating value is

Cross Channel Design With Alignment Diagrams

Alignment diagrams are a class of documents that reveal the touchpoints between a customer and a business. Examples of alignment diagrams include customer journey maps, experience maps and service blueprints, among others. As I’ve written about previously, locating value is

My Interview on IATV Radio

I was honored to be interviewed by Jan Jursa for IATV Radio in his last episode. Check out the interview here: IATV Radio: Show 011 – Four Shots I’d like to follow up here with a few of the topics

My Interview on IATV Radio

I was honored to be interviewed by Jan Jursa for IATV Radio in his last episode. Check out the interview here: IATV Radio: Show 011 – Four Shots I’d like to follow up here with a few of the topics

Book Review: The Information Diet

Review of: The Information Diet, by Clay A. Johnson (O’Reilly, 2012). Buy The Information Diet on Amazon. See the website for the book. Follow Clay Johnson on Twitter: @cjoh Information Metaphors Metaphors are than just rhetorical flourishes that make poetry

Book Review: The Information Diet

Review of: The Information Diet, by Clay A. Johnson (O’Reilly, 2012). Buy The Information Diet on Amazon. See the website for the book. Follow Clay Johnson on Twitter: @cjoh Information Metaphors Metaphors are than just rhetorical flourishes that make poetry

Principles of Alignment Diagrams

I frequently get asked about a specific technique for creating alignment diagrams. It’s important to keep in mind that alignment diagrams aren’t a single document type, rather a class of maps that seek to visually represent and coordinate various aspects of

Principles of Alignment Diagrams

I frequently get asked about a specific technique for creating alignment diagrams. It’s important to keep in mind that alignment diagrams aren’t a single document type, rather a class of maps that seek to visually represent and coordinate various aspects of

Top 5 Posts in 2011 on Experiencing Information

Here is a list of my top posts in 2011, in order of the number of views each became. #1. …On Communicating Strategy for Design 19 June 2011 I’m really happy this came at the top of the list because it

Top 5 Posts in 2011 on Experiencing Information

Here is a list of my top posts in 2011, in order of the number of views each became. #1. …On Communicating Strategy for Design 19 June 2011 I’m really happy this came at the top of the list because it