4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far

Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

Rapid Techniques for Mapping Experiences

Mapping experiences does not have to take a lot of time. In fact, you can complete the steps in a matter of days. Read this post to find out how.

Rapid Techniques for Mapping Experiences

Mapping experiences does not have to take a lot of time. In fact, you can complete the steps in a matter of days. Read this post to find out how.

Strategy Blueprint

Strategy is hard to define precisely. It gets conflated with analysis and with planning. Neither of these are strategy. At is core, strategy is about how you’ll overcome the challenges you face to reach a desired position. The Strategy Blueprint is a simple tool that let’s you and your team discover and design a strategy.

Strategy Blueprint

Strategy is hard to define precisely. It gets conflated with analysis and with planning. Neither of these are strategy. At is core, strategy is about how you’ll overcome the challenges you face to reach a desired position. The Strategy Blueprint is a simple tool that let’s you and your team discover and design a strategy.