Category Archives: UX Design
Experience design is not a diet pill, it’s a lifestyle change
“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance
Experience design is not a diet pill, it’s a lifestyle change
“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance
UX Strategy Blueprint
How do we consistently create UX strategy? Tough question. Part of the problem is in the fuzziness of the term “strategy” itself. Many people blur it with detailed planning. Others consider strategy to be in-depth investigation, such as market research
UX Strategy Blueprint
How do we consistently create UX strategy? Tough question. Part of the problem is in the fuzziness of the term “strategy” itself. Many people blur it with detailed planning. Others consider strategy to be in-depth investigation, such as market research
UX Debt: Borrowing From Your Users
In financial terms, “debt“ is money borrowed by one party from another. The borrower can spend money they currently don’t have with an obligation to pay it back later, usually with interest. So, the borrower is willing to trade off
UX Debt: Borrowing From Your Users
In financial terms, “debt“ is money borrowed by one party from another. The borrower can spend money they currently don’t have with an obligation to pay it back later, usually with interest. So, the borrower is willing to trade off
Resources on UX Strategy
Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite
Resources on UX Strategy
Below is a list of resources I reference in my workshop on UX strategy. Because UX strategy must ultimately align with business strategy, understanding the business side of things is imperative. Consequently many items below represent some of my favorite
RITE: Testing and Stakeholder Engagement
Usability testing has become standard fare for most serious web and software development efforts over the last decade or two. The overall intent of testing is to reduce the risk of finding usability errors after product is launched. The typical “over-the-shoulder” method
RITE: Testing and Stakeholder Engagement
Usability testing has become standard fare for most serious web and software development efforts over the last decade or two. The overall intent of testing is to reduce the risk of finding usability errors after product is launched. The typical “over-the-shoulder” method
User Experience Shape – Designing For Engagement
In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more important, it’s the way that
User Experience Shape – Designing For Engagement
In the first chapter my book Designing Web Navigation, I pose the question, Why do we even need web navigation at all? Well, for one, navigation provides access to the content of a site. But more important, it’s the way that
Who Do You Want Your Customers To Become?
In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of
Who Do You Want Your Customers To Become?
In the Connected Age users have real power. They cannot be viewed as a gregarious heard of consumers waiting to be milked for what they have. Instead, value must be co-created and shared. Remember: customers are a company’s most valuable asset. The practice of
5 Levers of Behavior Change
In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To
5 Levers of Behavior Change
In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To
Human Factors in Innovation: Designing for Adoption
UX Brighton 2012 was a fantastically brilliant event. I was truly honored to share the stage with a first-class line-up of speakers: Alex Wright, Mark Backler, Guy Smith-Ferrier, Ben Bashford, Sriram Subramanian, Mike Kuniavsky and Karl Fast. Wow. The theme
Human Factors in Innovation: Designing for Adoption
UX Brighton 2012 was a fantastically brilliant event. I was truly honored to share the stage with a first-class line-up of speakers: Alex Wright, Mark Backler, Guy Smith-Ferrier, Ben Bashford, Sriram Subramanian, Mike Kuniavsky and Karl Fast. Wow. The theme
EXPERIENCING INFORMATION 