Experience design is not a diet pill, it’s a lifestyle change

“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance

Business Model Design: Disruption Case Study

I’ve been working with Alexanders Osterwalder’s approach to business model generation via the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But

Follow-up Post – European Commission: Design as a driver of user-centred innovation II

In April 2009 I posted about a European Commision looking at Design (with a capital D) as a driver of innovation. Charlotte Arwidi from this commission has now made public the results of a public survey on the report itself. See the full

London Business School Study on Innovation in Experiential Services

Chris Voss and Leonieke Zomerdijk of the London Business School released a long-ish paper back in June 2007 about the role of customer experience in designing innovative services. See the full report online: Innovation in Experiential Services: An Empirical View