Posts Tagged: alignment diagrams

Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

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Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

Balancing Value with Alignment Diagrams

I’m proud to be publishing a short article on alignment diagrams in Touchpoint: The Journal of Service Design (vol 4, no. 3, pp. 70-73) called “Balancing Value with Alignment Diagrams.” Touchpoint isn’t available online, but you can download the PDF

Balancing Value with Alignment Diagrams

I’m proud to be publishing a short article on alignment diagrams in Touchpoint: The Journal of Service Design (vol 4, no. 3, pp. 70-73) called “Balancing Value with Alignment Diagrams.” Touchpoint isn’t available online, but you can download the PDF

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Top 5 Posts in 2012 on Experiencing Information

2012 was a relatively slow year for me in terms of quantity of new blog posts. But I was able to capture and share some of my best thoughts this year. Here are quotes that summarize each of the top

Cross Channel Design With Alignment Diagrams

Alignment diagrams are a class of documents that reveal the touchpoints between a customer and a business. Examples of alignment diagrams include customer journey maps, experience maps and service blueprints, among others. As I’ve written about previously, locating value is

Cross Channel Design With Alignment Diagrams

Alignment diagrams are a class of documents that reveal the touchpoints between a customer and a business. Examples of alignment diagrams include customer journey maps, experience maps and service blueprints, among others. As I’ve written about previously, locating value is

Consumer Decision Journeys

David Edelman has an interesting recent article in The Harvard Business Review entitled “Aligning with the Consumer Decision Journey.” He writes: Marketers need to drop the funnel metaphor to describe consumer touch points and instead study the evolving and increasingly

Consumer Decision Journeys

David Edelman has an interesting recent article in The Harvard Business Review entitled “Aligning with the Consumer Decision Journey.” He writes: Marketers need to drop the funnel metaphor to describe consumer touch points and instead study the evolving and increasingly

Fighting The “Air Sandwich”: Aligning For Success

For a while now I’ve been observing a similar pattern in some companies I’ve worked for or had contact with: There’s often a disconnect between high-level strategies and what actually happens during implementation. Execs don’t get what they want, and

Fighting The “Air Sandwich”: Aligning For Success

For a while now I’ve been observing a similar pattern in some companies I’ve worked for or had contact with: There’s often a disconnect between high-level strategies and what actually happens during implementation. Execs don’t get what they want, and

Business Model Design: Disruption Case Study

I’ve been working with Alexanders Osterwalder’s approach to business model generation┬ávia the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But

Business Model Design: Disruption Case Study

I’ve been working with Alexanders Osterwalder’s approach to business model generation┬ávia the business model canvas (BMC) for a few years now. The canvas is straight forward to use, which is the beauty of it: you “get it” right away. But