Author Archives: Jim Kalbach

About Jim Kalbach

Head of Customer Success at MURAL

Ideas Are Overrated

Generating ideas is fun – addictive even. I should know. As a design lead, I’ve facilitated many ideation sessions in my career. You’ve probably experienced this, too: a team gets together for a few hours or days to brainstorm ideas.

Ideas Are Overrated

Generating ideas is fun – addictive even. I should know. As a design lead, I’ve facilitated many ideation sessions in my career. You’ve probably experienced this, too: a team gets together for a few hours or days to brainstorm ideas.

Experience design is not a diet pill, it’s a lifestyle change

“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance

Experience design is not a diet pill, it’s a lifestyle change

“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance

Benefits of Mapping Experiences

Experience mapping is no panacea. It will not provide immediate answers outright. Instead, maps are compelling visualizations that draw others into important conversations about creating value. Your ultimate goal is creating an inclusive dialog within the organization, not simply creating

Benefits of Mapping Experiences

Experience mapping is no panacea. It will not provide immediate answers outright. Instead, maps are compelling visualizations that draw others into important conversations about creating value. Your ultimate goal is creating an inclusive dialog within the organization, not simply creating

Which Maps Do You Really Need?

Mapping Experiences is about possibilities. In it, I highlight many of the existing tools for mapping experiences from different perspectives. Mapping an experience is not a singular activity, and there are many ways to go about it. But with possibility

Which Maps Do You Really Need?

Mapping Experiences is about possibilities. In it, I highlight many of the existing tools for mapping experiences from different perspectives. Mapping an experience is not a singular activity, and there are many ways to go about it. But with possibility

Mapping Experiences Rapidly – Free eBook

Mapping experiences is a broad set of activities that engage others. Though often focused on heavy, upfront research and hi-fidelity visualizations, these need not be the case. The benefits of mapping can be realized in a short period of time—about

Mapping Experiences Rapidly – Free eBook

Mapping experiences is a broad set of activities that engage others. Though often focused on heavy, upfront research and hi-fidelity visualizations, these need not be the case. The benefits of mapping can be realized in a short period of time—about

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The