Author Archives: Jim Kalbach

About Jim Kalbach

Head of Customer Success at MURAL

Mapping Experiences Rapidly – Free eBook

Mapping experiences is a broad set of activities that engage others. Though often focused on heavy, upfront research and hi-fidelity visualizations, these need not be the case. The benefits of mapping can be realized in a short period of time—about

Mapping Experiences Rapidly – Free eBook

Mapping experiences is a broad set of activities that engage others. Though often focused on heavy, upfront research and hi-fidelity visualizations, these need not be the case. The benefits of mapping can be realized in a short period of time—about

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

Mapping Experiences: Five Key Questions to Get Started

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started. Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far

Mapping Experiences – Book FAQ

Finally! After a long wait and many delays I’m happy to announce my second book has been published: Mapping Experiences. Here are some common questions I get about the book: 1. Why did you choose a bear for the cover? As far