Sorting Things Out: Customer Journey Maps, Experience Maps and Service Blueprints

Mapping experiences is becoming increasingly popular. But it’s a jungle out there when it comes to terminology. This post clarifies the differences between key diagram types.

Enterprise Business Motivation Model – Mapping The Business

The business world is becoming increasingly complex. Studies in business complexity show that leaders are unable to cope: they are pulled in different directions and unable to focus [1, 2]. Conflicting priorities, competing business units, and an inability to find