Whitney Hess has done her homework and talked to a sampling of thought leaders in UX about misconceptions in the field. See her post “10 Most Common Misconceptions About User Experience Design.” There’s not too much new here in terms of material, but it’s a really timely update and an excellent summary on the leading issues. I agree with all of them, though I might have ordered them differently.
Thanks for this, Whitney!
EXPERIENCING INFORMATION 
Jim, thanks so much for the link love, and glad you enjoyed the article!