Experience design is not a diet pill, it’s a lifestyle change

“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance

…On Communicating Strategy for Design

Before getting into how to communicate design strategy, let’s briefly look at what “strategy” is. A good place to start is Michael Porter’s landmark article “What Is Strategy.” He writes: Competitive strategy is about being different. It means deliberately choosing