Posts Tagged: user experience

London Business School Study on Innovation in Experiential Services

Chris Voss and Leonieke Zomerdijk of the London Business School released a long-ish paper back in June 2007 about the role of customer experience in designing innovative services. See the full report online: Innovation in Experiential Services: An Empirical View

London Business School Study on Innovation in Experiential Services

Chris Voss and Leonieke Zomerdijk of the London Business School released a long-ish paper back in June 2007 about the role of customer experience in designing innovative services. See the full report online: Innovation in Experiential Services: An Empirical View