Posts Tagged: unilever

5 Levers of Behavior Change

In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To

5 Levers of Behavior Change

In my talk at UX Brighton 2012, I highlighted Everett Roger’s 5 perceived attributes of innovation. These, I explained, can be seen as heuristics in the innovation adoption process. See my presentation on SlideShare in case you missed it. To