Posts Tagged: evertt rogers

Personas and Innovation

In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of

Personas and Innovation

In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of