Posts Tagged: diffusion of innovations
Personas and Innovation
In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of
Personas and Innovation
In preparation for my talk at the Euro IA conference this year, I’m re-reading Diffusion of Innovations by Evertt Rogers. I came across this statement and immediately thought of personas: One of the most distinctive problems in the diffusion of