Category Archives: jobs to be done

Towards Human-Centered Business

Thoughts on a more humanistic mindset across the organization In 1997, Steve Jobs returned to Apple after having been previously asked to leave the company he founded. In a town hall meeting to kick off the start of his tenure

Towards Human-Centered Business

Thoughts on a more humanistic mindset across the organization In 1997, Steve Jobs returned to Apple after having been previously asked to leave the company he founded. In a town hall meeting to kick off the start of his tenure

Drills and Milkshakes: Say Yes to the Mess

In response to recent questions I’ve received about the recent popularity of Jobs to Be Done, I wrote up this quick, 5-minute read outlining why I have drill bits and milkshake straws on the cover of my book. The early

Drills and Milkshakes: Say Yes to the Mess

In response to recent questions I’ve received about the recent popularity of Jobs to Be Done, I wrote up this quick, 5-minute read outlining why I have drill bits and milkshake straws on the cover of my book. The early

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and