Category Archives: jobs to be done
What is Jobs To Be Done?
Understanding JTBD to Avoid Common Pitfalls Every day, you have dozens of goals that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park-and-ride to take the train while you commute to
What is Jobs To Be Done?
Understanding JTBD to Avoid Common Pitfalls Every day, you have dozens of goals that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park-and-ride to take the train while you commute to
Towards Human-Centered Business
Thoughts on a more humanistic mindset across the organization In 1997, Steve Jobs returned to Apple after having been previously asked to leave the company he founded. In a town hall meeting to kick off the start of his tenure
Towards Human-Centered Business
Thoughts on a more humanistic mindset across the organization In 1997, Steve Jobs returned to Apple after having been previously asked to leave the company he founded. In a town hall meeting to kick off the start of his tenure
Drills and Milkshakes: Say Yes to the Mess
In response to recent questions I’ve received about the recent popularity of Jobs to Be Done, I wrote up this quick, 5-minute read outlining why I have drill bits and milkshake straws on the cover of my book. The early
Drills and Milkshakes: Say Yes to the Mess
In response to recent questions I’ve received about the recent popularity of Jobs to Be Done, I wrote up this quick, 5-minute read outlining why I have drill bits and milkshake straws on the cover of my book. The early
Combining Mental Model Diagrams and Jobs To Be Done
Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.
Combining Mental Model Diagrams and Jobs To Be Done
Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.
A Practical Model for Jobs To Be Done (JTBD)
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The
A Practical Model for Jobs To Be Done (JTBD)
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The
4 Common Misconceptions about Jobs To Be Done (JTBDs)
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people
4 Common Misconceptions about Jobs To Be Done (JTBDs)
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people
Find Opportunities with Jobs To Be Done
The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and
Find Opportunities with Jobs To Be Done
The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and
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