Category Archives: jobs to be done

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

Combining Mental Model Diagrams and Jobs To Be Done

Jobs to be done and mapping experiences go hand in hand. This is a case study of combining mental model diagrams with jobs to be done.

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

A Practical Model for Jobs To Be Done (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

4 Common Misconceptions about Jobs To Be Done (JTBDs)

The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and

Find Opportunities with Jobs To Be Done

The famous Harvard professor Theodore Levitt once said: “People don’t want a quarter inch drill, they want a quarter inch hole.” The drill is a means to an end; the goal is making a hole. (Some have even gone further and