Posts Tagged: jtbd
What is Jobs To Be Done?
Understanding JTBD to Avoid Common Pitfalls Every day, you have dozens of goals that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park-and-ride to take the train while you commute to
What is Jobs To Be Done?
Understanding JTBD to Avoid Common Pitfalls Every day, you have dozens of goals that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park-and-ride to take the train while you commute to
A Practical Model for Jobs To Be Done (JTBD)
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The
A Practical Model for Jobs To Be Done (JTBD)
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The
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