Posts Tagged: Content
Companies Must Become Publishers
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger formulated their 95 theses into what became the Cluetrain Manifesto, which was then published as a book in 2000. [1] The Manifesto pointed to new global marketplace, where markets are seen as
Companies Must Become Publishers
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger formulated their 95 theses into what became the Cluetrain Manifesto, which was then published as a book in 2000. [1] The Manifesto pointed to new global marketplace, where markets are seen as