Category Archives: Strategy

…On Communicating Strategy for Design

Before getting into how to communicate design strategy, let’s briefly look at what “strategy” is. A good place to start is Michael Porter’s landmark article “What Is Strategy.” He writes: Competitive strategy is about being different. It means deliberately choosing

…On Communicating Strategy for Design

Before getting into how to communicate design strategy, let’s briefly look at what “strategy” is. A good place to start is Michael Porter’s landmark article “What Is Strategy.” He writes: Competitive strategy is about being different. It means deliberately choosing

Locating Value with Alignment Diagrams

Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and

Locating Value with Alignment Diagrams

Paul Kahn and I just published an article outlining a foundation for what we’re calling alignment diagrams. See “Locating Value with Alignment Diagrams” in volume 2, issue 2 of the Parsons Journal of Information Mapping. Here’s this abstract: Theorists and

Experience Strategy @ Johnny Holland

I previously reviewed Subject To Change on this blog. In reviewing the book with the UX book club, Steve Baty offers a good summary of experience stragtegy in a recent article on Johnny Holland. Here’s Steve’s definition: An experience strategy

Experience Strategy @ Johnny Holland

I previously reviewed Subject To Change on this blog. In reviewing the book with the UX book club, Steve Baty offers a good summary of experience stragtegy in a recent article on Johnny Holland. Here’s Steve’s definition: An experience strategy

Ethnography and Strategy – HBR.org Article

Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding

Ethnography and Strategy – HBR.org Article

Thanks, Jan (aka The Hot Strudel), for pointing out the recent HBR.org artcle on ethnography: “Ethnographic Research: A Key to Strategy” by Ken Anderson. He writes: Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding